Analyst reports and supply-chain estimates released in early September 2026 point to a foldable iPhone launch price starting near $2,000, with TrendForce projecting $2,099–$2,299 for base configurations and higher-storage variants potentially exceeding $3,000. This positions the device well above the iPhone 17 Pro Max and aligns it with premium Samsung Galaxy Z Fold models, driven by elevated bill-of-materials costs for large OLED panels, advanced hinges, and high-density memory. Apple is expected to unveil the book-style foldable alongside iPhone 18 Pro models at its September 9 event, internally referred to as the iPhone Ultra in some reports, with limited initial supply likely due to production ramp challenges. Traders are watching the keynote for confirmation of exact pricing tiers and feature thresholds that could resolve the market.