Recent tracking upgrades for *Coyote vs. Acme*, climbing to $12–18 million or higher with solid presales and $400,000 in sneaks, have anchored trader expectations in the mid-teens range. Strong critical reception—96%+ on Rotten Tomatoes—has fueled momentum for this live-action/animation hybrid, rescued by Ketchup Entertainment after Warner Bros. shelved it for a tax write-off. High interest scores relative to awareness reflect the underdog narrative and Looney Tunes appeal, though limited marketing spend and a quiet late-August slot temper upside. It faces competition from *The Dog Stars* targeting a different audience, creating a tight contest between 14–20 million openings where positive word-of-mouth could push toward the higher end before the August 28–30 window locks.